Recently the group 4MEN made their comeback to positive fanfare and its no surprise why when you hear the vocals on the tracks. Their intro track to their new album The Artist should have been a song (a full length one) with its high quality vocals and soulful but low key music. If this was a full length song I do believe that they could have a success with this song on U.S. Radio.
Why it may succeed in the U.S
The entire song (all 54 seconds) is in English which is an aspect that alot of international fans consider important for being a success in the U.S. Not only is the song in English their English is without an accent so radio listeners wouldn't guess that they were listening to an non American artist ( sadly some listeners are prejudice this way) so that's a barrier they wouldn't have to worry about radio wise.
Secondly the song sounds like an old school American R&B song, a ound some urban and R&B artists are trying to get back to, hence making it more than likely a song a trend following listen would actually listen to. If not 90s R&B lovers would definitely give this track a listen.
Who it may succeed with
As stated above old school R&B lovers I believe would be the target audience as the song has all the elements of 90s R&B; strong non auto-tuned vocals and non- electronic music . Someone had heard me play this song and became interested asking "who was the group?" and when I told them who they were and showed them a photo they were very surprised but still liked the song. I would assume the same could happen if this song was to be played on the radio.
Radio or Video
With the music and great English vocals this song would fit right in along with all the other R&B songs and on a opposite end it would most definately stand out amongst the American pop songs with their extremly autotuned and electronic backgrounds 4MEN's organic sound maybe what one weary listen is looking for!!
Take a listen to the track!! Do you think if the song were longer that it could make a impact on U.S. radio stations? What do you think?
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